Meet Thoub Saghiri

A Story to Wear

I’m Latifa, a mother of two and a fashion industry

professional. Thoub Saghiri began with a simple wish: to

dress my children in clothing that feels good, looks

beautiful, and means something.

Today, that wish is stitched into every piece we create —

combining softness, sustainability, and Saudi heritage in

styles made to move, play, and grow.

Because childhood deserves comfort. And culture deserves to be passed on.